If all you think of when you hear this name is “Hummer Hummer Cell C”, you’re not alone. Thanks to some clever marketing by the mobile network back in 2008, South Africans are very familiar with the ‘Murican brute that is the Hummer.
Of course, credit has to go to the manufacturer of the Hummer, too. General Motors took a huge gamble when they bought the rights to produce a civilian version of the US Military’s trademark Humvee, but most would agree that the risk paid off.
After marketing the original Hummer H1 on behalf of AM General, GM began to manufacture its own version, the H2. The hulking, unmissable tank for the road was an instant hit, and its success led to the development of a third generation, the H3.
The Hummer was a hit worldwide, especially with consumers who wanted a bit more presence than other vehicles could offer at the time. In South Africa, its popularity was helped by the fact that the H3 was manufactured locally in Port Elizabeth, and there are still plenty of these grumbling giants on our roads.
Production ceased in 2009, but the brand has recently been revived in the form of an upcoming all-electric spiritual successor. Special mention must go to those garish Hummer limousines, for those of us who think a regular Hummer is just not flashy enough.