It wouldn’t be a stretch to say that half of all 4x4 enthusiasts are Land Rover fanatics. The other half? Well, odds are they’re fans of that Japanese brand.
Land Rover’s cult-like following bewilders many people, thanks to a prominent reputation for dodgy reliability, but any Landy driver that it’s totally worth owning one. In fact, these carse often become part of the family, and there are countless Series I, Series II, and Series III Land Rovers that have been passed down through the generations.
Since the introduction of the Range Rover in 1970, the company has been one of the world’s frontrunners in terms of off-road capable vehicles, and despite several ownership changes between then and now, the Land Rover and Range Rover brands have grown from strength to strength.
These days, Range Rovers are still off-road capable, but they’re more popular among jetsetters and the elite than bundu bashers and weekend warriors. Adventurers and overlanders like our own Kingsley Holgate prefer models like the Land Rover Discovery, Discovery Sport, and the all-new Defender, released to a mixture of fanfare and uproar.
Whether you like Land Rover’s newer offerings or not, there’s a model for everyone, and each one comes with a hefty legacy.