Those two simple words are very familiar to South Africans thanks to years of successful advertising campaigns by Mazda, a Japanese automobile manufacturer that has been pushing the boundaries of car design for decades.
Mazda has always sought to stand out, whether it’s through the unconventional use of rotary engines or through the motto of “jinba ittai”, a Japanese phrase that refers to the relationship between horse and rider, or you and your Mazda.
Although Mazda no longer employs the iconic rotary engine, the company has evolved into one of Japan’s premium manufacturers, with a reputation for superb reliability and cars that offer engaging driving experiences.
Modern Mazdas are strikingly beautiful, characterised by sculpted lines and minimalist interiors. The Mazda RX-7 and RX-8 may no longer be with us, but South Africans still have the freedom to choose between hatchbacks like the Mazda2 and Mazda3, as well as the ever-popular CX-3 and CX-5 SUVs.
The BT-50 bakkie - which shares a platform with the Ford Ranger T6 - is still on offer, but Mazda is set to launch an all-new model in partnership with Isuzu.