If you don’t know of Toyota, you are definitely an exception to the rule. Since starting out in 1937, the Japanese automotive giant has grown into the tenth-largest company in the world by revenue, and is the world’s second-largest automobile manufacturer after the Volkswagen Group.
Models like the Corolla, Camry, and Cressida have been with South African families for generations, and our country would look very different without the endless stream of Toyota Quantum minibuses and Hilux bakkies on our roads.
Toyota’s reliability is legendary, and combined with affordability and value for money, the brand has become absolutely irresistible to markets all around the globe.
It’s very rare for a brand to dominate across the entire spectrum of vehicle segments, but Toyota continues to do it with ease, with models ranging from the budget-beating Agya and Etios to the luxurious Land Cruiser 200. Let’s not forget that the mighty Fortuner has become something of a status symbol here, too!
As of recently, Toyota has promised no more boring vehicles, and the introduction of the 5th generation Supra has reminded the world that the brand is still capable of creating iconic sports cars.
Because of the brand’s unwavering resale value, pre-owned Toyotas are abundant and very appealing to buyers of all types and budgets, and this trend won’t disappear anytime soon - Toyota is here to stay.